History < About Us

A customer-centered business that makes a happier world

History

We elevate standards in the tech industry for our customers.

As a proud leader of LTE services, LG U⁺ strives to remain the top leader in the coming 5G era.
We are committed to bringing the best services to our customers in the future when IoTH and IoB services will become realities.
*IoTH (Internet of Thinking machine)
*IoB (Internet of Brains)

Voice-call, messages

1999

CDMA one
Mobile internet, Video-call

2001

WCDMA

2008

Launched 3G
data service ‘OZ’
Video, multimedia streaming, mobile TV

2011

Launched Korea’s
first LTE signals

2012

Built world’s first
nationwide
LTE network

2014

Built World’s first
3-band CA
commercial network
IoT IoT is a technology that connects all devices which enable people or devices to exchange and communicate information with each other IoTH IoTH is an advanced format of IoT, of which a device can think logically as humans do. IoB IoB is an ultimate form of technology, of which a device is equipped with human intelligence and even human emotion

Present

Adoption of 5G mobile
communications technology

2019
2010's
2000's
1990's

Launched senior contents service ‘U⁺tv Bravo Life’
Launched an online shopping service in ‘U⁺ Members’
5G strategic service made a debut on the global stage in MWC 2019

Expanded new channels for U⁺tv
Collaborated with Google for VR contents
First in Korea to provide a customized video bill
Launched a new roaming service plan of unlimited data and voice call service for China and Japan

Developed 5G integrated optical fiber monitoring system
Donated ‘U⁺tv Kid's World’ TV to foster homes
Launched 'U⁺tv Free’ (wireless IPTV)
Updated 2D·3D VR visual functions to ‘U⁺ Idol Live’

Introduced 5G quality measurement/analysis system
U⁺tv provides Netflix contents with an exclusive in Korean IPTV service provider

First in Korea to impose no receiving fee on incoming calls while using U⁺roaming service
Ran ‘U⁺ Road’ with small business owners
Launched ‘U⁺ Idol Live’ App shows live performances of favorite idol groups
Launched ‘Easy Family Bundle’ that integrates LG Uplus wireless+wireless services and wired+wireless services

Launched 'U⁺ AI Remote Controller’
Applied ICT technology (e.g. AI, IoT, and robot) to Paris Croissant to realize ‘Smart Bakery’
Succeeded in 5G network-based unmanned remote minesweeping demonstration
Launched ‘Sound World’, an exclusive service for the visually impaired
Mounted Google Assistant on U⁺tv

Launched ‘Kid's World 2.0’ evolving with AR and AI
Launched ‘Worry-Free Data Plan’ that lowers the bill and broadens customer options
Launched U⁺tv Pro Baseball and Golf service
An extraordinary general meeting and the board meeting were held and vice-president Ha Hyun Hwoi was elected as a new CEO

Launched ‘U⁺ Lock Screen’ App and ‘U⁺ Data Charging Station’ App
Launched ‘IoT Deep Sleep Notification’
Donated 10,000 telephones to NH Farmers Happy Call Center

LG U⁺ and Naver donates U⁺ My Home AI speakers to the Korea Blind Union
Launched the IoT-applied smart bathroom service
Employed professionals specializing in sales based on a working hours selection plan for women who have had a career break
Released an IoT electric fan with Shinil Industrial Co., Ltd.

Ran a promotion, offering 3-month free service on Netflix
LG U⁺ selected as the representative business operator for the Unmanned Aerial Vehicle Demonstration Project by MOLIT
U⁺tv Kid’s World gains more than 1 million cumulative users
U⁺tv produces a film introduction program to differentiate its content
First in Korea to launch a data roaming plan with no concerns of speed or capacity

First telecommunication service provider to distribute technical requirements for 5G devices
Launched Korea’s top-of-the-line financial product with preferential services with Shinhan Financial Group
Launched the golf broadcasting platform, U⁺ Golf
U⁺ Pro Baseball provides support to promote baseball for the deaf as part of the customer-participating donation campaign

Developed an NB-IoT-based smart fire hydrant
Provided broadcasting lines to the three terrestrial broadcasting stations for the 2018 FIFA World Cup in Russia
Reprogrammed the U⁺ Pro Baseball services

Provided AI speakers to 500 households with a hearing impaired member
LG U⁺ 5G attends ITU and receives praise from overseas government and carriers
LG U⁺ wins 6 service awards at the iF Design Awards
First in Korea to launch a data plan with no concerns of speed or capacity

Vice Chairman Kwon Young-soo proposes 5 plans to innovate the organization culture to become the No. 1
U⁺
Introduced the 6 main services of the 5G network at the 5G Experience Center
Postponed the penalty fee payment for renewing subscribers, regardless of the remaining period on the optional agreement
First in Korea to commercialize an NB-IoT-based city gas piping network management system
First in Korea to develop a water drone in connection with the LTE control tower system
Launched RINGO SMART, an IoT smart chair, with Sidiz

Began offering 110,000-won worth of services with an 80,000-won service plan
Formed an AI partnership with Naver to lead the home media business as the No. 1 service provider
Began offering Ubot, a chatbot consultation services on the website

Became the first carrier to launch a non-subscription double data program
Jointly developed a technical platform for automatic control of 5G networks with a small-sized manufacturer
Developed Korea’s first cloud drone control tower system

Launched the LTE router, U⁺ Wi-Fi Ssok
Provided 5G-class services at Jamsil Baseball Stadium using LTE
Created the first demonstration village of the Rural ICT Convergence Project in Yeongwol, Gangwon-do Province
Launched the IoT Air Quality Notifier

Pursued nationwide expansion of the NB-IoT smart collection management system
Launched the CEO package
Opened the Customer Satisfaction Flagship Store
Began providing an on hold message for Customer Center representatives with recordings of their families’ voices
Humanoid robot, “Pepper,” arrives in Korea

Began offering KBO League game viewing services for overseas users with U⁺ Pro Baseball
Became the first to apply NB-IoT to cadastral surveying and facility management business with the Korea Land and Geospatial Informatix Corporation (LX)
U⁺tv partners with Google to lead the kids market

Implemented the Happy Rural Community Project: LG Uplus-National Agricultural Cooperative Federation-Korea University ‘Matson’
Launched ONE NAVI
Signed an agreement on joint setup of smart gas meters based on the NB-IoT network

Built a strategic partnership with Vodafone(a British multinational telecommunications company)
Launched a spam-blocking “Whowho-uplus” service
Offered “Store-locator” service by allowing users to find names and phone numbers of the stores
Supplied 3-year free home IoT services to bereaved families of the deceased in the 2nd Yeonpyeong naval battle

Launched a portable mini-beam projector “U⁺ Pocket Beam”
Launched a NB-IoT based smart waste collection system

Established the largest number of partnerships by exceeding 20 in the number of construction companies that built home IoT services
Launched Korea’s first IoT based bidet under the partnership with KOHLER NOVITA
Opened the nation’s first hotel rooms equipped with IoT technologies at Konjiam Resort
Launched the IoT service exclusively for parents with children

Agreed to jointly develop 5G network technologies including a wireless base station
Launched a U⁺tv Soundbar with high-quality sound and definition
Become the 2nd largest shareholder of KT music
Released “U⁺Pro Baseball” allowing users to enjoy 6 key features
Joined as a strategic investor in “SB Global Champ Fund” created by SoftBank Ventures

Provided Korea’s first LTE-based WiFi service at subway stations
Incheon Airport Roaming Center ranked first in customer satisfaction survey for three consecutive years
Launched an IoT-based plug that can control up to 4 home appliances simultaneously while preventing undesired consumption of standby power

Partnered with KEPCO to be committed to improving energy efficiency of energy-guzzling buildings and promoting load management
Open recruitment of business partners to pursue shared growth
Jointly developed “Telco score” under the partnership with NICE Investors Service

Cooperated with Korea Energy Agency on expanding distribution of FEMS
Opened the nation’s first smart home service store(providing a hands-on experience of home IoT services)
Launched the nation’s first smart IoT humidifier

Partnered with KT on NB-IoT
Successfully demonstrating 31Gbps transmission speed at 5G based stations
Launched the nation’s first integrated platform of telecom and finance by joining hands with KB Financial Group
Partnered with Huawei on NB-IoT services

Carried out voice donation CSR program for the visually impaired
Began to offer IoT Energy Meters to 1,000 senior citizens living alone

Signed a MOU with Goyang City to establish an IoT-based smart city and an ecosystem for IoT services
Offered services combining the AMI system and home IoT under the partnership with KEPCO
Partnered with Ssangyong Motor and Tech Mahindra for the development of connected car technologies
Launched U⁺tv , a YouTube virtual channel service

Introduced a flexible working hours system
Developed and commercialized multi-band MIMO in collaboration with Samji Electronics Company

Supplied educational contents and devices to 1,000 multicultural households for free
Opened U⁺Family Shop, a shopping mall accessible only by subscribers
Launched “IoT helmet” to improve safety at construction sites
Launched “U⁺Fleet Management Service” based on IoT

Provided home IoT services for 3,000 households in Seoul
Deployed solar-powered LTE base stations in mountainous and remote island area
Selected as the best IR enterprise

Launched the smart closed-circuit TV system, “DoorCam”
Collaborated with K Weather to provide monitoring information of indoor and outdoor air quality
Launched the nation’s first joint purchase price plan “Together Discount Smart Roaming Data”

Offered two-way live broadcasting via U⁺Video Portal
Provided lifetime support of home IoT services for 3,000 households with the disabled

Entered IoT-based home security business by partnering with ADT CAPS and Gateman
Built a strategic partnership with MS for cloud-based services and technologies
Launched “Juniver Toki” , the watch for children

Signed a MOU with Seoul Metropolitan Government on collaboration of energy efficiency and social responsibility
Commercialized 256QAM technology for the first time in the world

Supplied in-coming only mobile phones to military soldiers for free

Developed the world’s first private LTE network in Hanjin Shipping’s harbor
Launched Huawei’s budget smartphone Y6
LG U⁺ Square Store awarded ‘2015 Good Design’ for customer oriented place
Launched address book application ‘God of Contact’

Developed Daycare Center with Optical Giga ‘IoT@home’
Launched Full HD Home CCTV ‘MomCa 3’
Launched ‘Real Estate Package’ for SOHO
Launched first Curation TV in Korea

Launched Pet IoT Services: ‘PetSTATION’ and ‘StarWalk’
Launched iPhone 6s & 6s Plus
Provided dispersed family with free family album
Launched ‘Membership for ME’

Recorded 30 Million View for Home IoT Online Commercial
Launched the nation’s first Android LTE Beam Projector ‘Spro2+’
Signed ‘IoT development support for Startup & SME’ MOU with Qualcomm

Launched the exclusive solution ‘Paynow Shop’ for food delivery shop
Awarded ‘2015 Red Dot Design Award Winner’
Invested $2 million in U.S. information technology venture JIBO inc.,

Co-developed ‘Electric Power-IoT Convergence Business Center’ in Naju Energy
Valley with Korea Electric Power Corporation
Winner of the ‘VoLTE Contribution Award’ at MWC Shanghai 2016
Opened the first real-time mobile game broadcasting service

Recorded 7 million subscribers in VoLTE HD Voice
Launched Giga Internet ‘U⁺ Biz Smart Optical Giga’ for SME
Launched ‘U⁺ Health Walking Coach’ application

Launched ‘New Unlimited Voice/ Unlimited Voice & Video plan’
Launched the Nation’s first Android TV with Lollipop
Launched media streaming device, ‘U⁺ tvLINK’

Launched ‘Zero(0) Club 2’
Launched ‘LTE Plus Power Discount’ for long-term customer
world’s first VoLTE Roaming
Moved to new office building in Yong-San

Abolished mobile phone membership fee
Launched stand-alone IPTV ‘U⁺ tv G standalone’

Exclusively provided VOD contents of HBO
Launched ‘USIM Smart OTP’
Launched ‘All-in-one Home plan’, the family discount plan for Wireline and Wireless combined users

Launched ‘U⁺ LTE walkie-talkie’
Launched the LTE discount plan ‘Family Unlimited Love Club’

Optical Giga Internet launched
Host the 4th global IT Challenge for Youth with disabilities
Home IoT service for gas valve remote controlling “U⁺GasLock” launched
World’s first Woofer IPTV launched

Export LTE service “Uwa” to Japan’s mobile carrier, KDDI
Winning “Prime Minister Prize” for video LTE Technology from 14th Mobile Tehcnology Award
Open the first Flagship carrier stores for apple devices

World’s first quard core UHD IPTV launched
Mobile payment system “Paynow” services bank transfer
First IDC operator got a AHU(Air Handling Unit) patent in Korea
Development of “LTE-U” technology which widen LTE bandwidth
Full released of iPhone6 / iPhone6 +

Korea first broadband/mobile bundles for Business launched
Unlimited Price plan “070 Touch” launched
LG U⁺-Nokia Succeed development of “Intelligent Network Platform”

Supply network for LTE Bus information system of Jeju
Strengthen the Security of Mobile payment system “Paynow”
World’s first Commercialize of Video navigation “U⁺NaviReal”
LTE based energy reduction system for building, “U⁺Biz EMS” launched
Korea first development of mmWave technology that can service LTE without Optical Cable

Broadband LTE-A services nationwide
Korea first systematic security cloud service, “U⁺Biz Security system” launched
Framework-raising ceremony was held for new office building in Yong-San
“U⁺ Family&Friend discount plan” launched

Succeed first demonstration of 3-band CA commercial network.
World’s first start of the Video LTE era
Award for “Most Significant Development Commercial LTE Network” from LTE World Summit

LG U⁺ and ADT caps launch world’s first LTE based security operation system
Korea first hybrid DDos cut-off system launched
Winning GTB Innovation Award

LTE8 unlimited price plan launched
Development of Eco-friendly and LTE 3-band supported Optical repeater
Pyeong-Chon new IDC got the first Tier-3 certification of commercial IDC

Succeed Industry’s first demonstration of LTE based Intelligent Drone
Provide LTE consulting service to TSCC, Taiwan
World’s first development of improved SSAC(Service Specific Access Control) Technology
U⁺Biz’s Internet Telephone(VoIP) ranked first for 3 consecutive years

Supply program circuits to 3 Terrestrial TV channels for Sochi Winter Olympics
Construct the first 3-band multicarrier in Korea
World’s first development of intelligent broadband CA
Expand the service area of broadband LTE to all metropolitan cities.
Sponsorship to Patients with heart, incurable diseases of Yonsei Severance Hospital

“Wi-Fi G” launched
Succeed world’s first demonstration of 3-band CA
LTE Custom Price Plan launched
Broadband LTE brand “LTE8” launched

Launch ‘Enterprise LTE Router’
Launch ‘U⁺ Navi LTE 2.0’
Launch the nation’s first proactive smart secretarial service ‘Uspoon’
Commercialize broadband LTE service

Chosen as the Top Enterprise Communications Service Supplier
Record 10 million subscribers for the cloud service ‘U⁺ Box’
Launch school lunch service solution ‘Smart Refresh’

Launch ‘100% LTE Data Pack’
Host ‘2013 Global IT Challenge’
Received the Sharing People’s Award by Ministry of Health and Welfare
Launch the nation’s first integrated international phone charges with mobile phone rates

Commercialize NSRM technology for the first in the nation
Conclude the SMART Agreement to revitalize Jungbu·New Jungbu traditional markets

Launch all-in-one home appliance ‘homeBoy’
Transmit UHDTV test broadcast on commercial internet network for the first in IPTV industry
Acquire 2.6GHz bands with 40MHz spectrum

Commercialize 100% LTE for the first in the world
Open the subsidiary company ‘WithU Inc.’, an exemplary workplace for the disabled
Demonstrate the use of Uplink Cooperative Multi-Point between base stations successfully for the first in the nation

Record 100,000 subscribers for U⁺ Navi
Open the mobile customer center for preventing damages from smishing
Launch ‘Europe Data Roaming 100’ fare rates

Co-develop next generation 3.2Tb high capacity switch with Ubiquoss
Open Gwangju CCTV Integrated Control Center
Launch ‘Intelligent Lighting Control Solution’
Launch the world’s first quadraphonic ‘U⁺ tv G’

Open Sangam IDC
Launch the nation’s first HD Music Service for Mnet.com
Supply Dokdo(island) with LTE
Provide Full HD VOD for the first in the nation
Develop next generation Antenna Integrated Radio Solution
Set up the Bus Control System for Sejong City

Commercialize high density optical cable technology
Launch the nation’s first Full HD ‘U⁺ tv G’

Provide private cloud service with Kakao Talk
Extend unlimited data roaming areas
Constitute ‘Board for Accompanied Growth’
Commercialize LTE Picocell for the first in the nation

Record 100,000 subscribers for Smart IPTV tv G
Launch Smart Building Hotel Package
Launch Smart Building parking control solution ‘U⁺ Smart PCS’
Launch ‘LTE Unlimited Data Rates’

Set up the world’s first VoLTE Quality Management Solution
Launch LTE Data Sharing Rates
Commercialize the mobile messenger app ‘JOYN’

Host Global IT Challenge for Youth with Disability
Sign the Smart Health MOU with Korean Medical Association
Launch ‘070 Player Ⅱ’

Launch ‘U⁺ tv G’
Provide the nation’s first ALL-IP based ‘U⁺ LTE Smartcar’
Launch ‘LTE M2M Module’

Supply the nation’s first dementia preventing solution ‘Brain Doctor’ exclusively
Record 100,000 upgrades to VoLTE

Provide the world’s first ‘VoLTE’ commercial service
Affiliate with Google on mobile advertising
Sign the Smart Screen Service MOU
Record 10 million mobile phone subscribers

Develop Multicarrier Software
Advance into Cloud Game Markets for the first in the nation

Sign the LG U⁺ - Daum Digital Signage MOU
Launch LTE Packages
Launch the smart home phone '070 Player'
Apply mVoIP free calls to every fare rate

Set up LTE Vehicle Control System for EXPO 2012 Yeosu Korea
Launch Smart CCTV
Sign the Smart Healthcare MOU with Boryung Pharm
Launch the nation’s first Pad Insurance

Live broadcast the 19th Assembly election on LTE smartphones
Start mobile learning service between LG U⁺ - Korea National Open University
Launch ‘LTE Youth & Silver Rates’

Set up the world’s first LTE nationwide network
Open a roaming center at the Incheon Int’l Airport
Bring Webhard Service to Japan

Increase the volume of LTE data supply
Extend LTE to remote areas
Open entire Wi-Fi Zone

Launch the lowest high-speed internet rate of 10,000 won in nation
Chosen as an excellent job creating company
Advance to the new concept rental service ‘Car Sharing’

Launch the home monitoring service called "Mom's view"
Open the one stop on-line shopping mall, "U⁺ Square"

Open up the LTE open innovation center
Launch the exclusive game platform, "Game box" at the first in korea

Launch the very first 4G LTE frequency in Korea
Launch "U⁺ Box Web Office" service on cloud
Co-promote the U-Health business with Dongguk University
Launch the animal companion SNS called "pet loves me"

Co-launch the world first home smart phone with Samsung
Electronics A trategic sign the MOU with GS Caltex

Upgrade the retail stores and called "U⁺ Square" ahead of 4G LTE launch
Launch the B2B cloud service called "Cloud N"

Launch the customizing social shopping "Ding Dong" on LBS Build up the Rev. B network in Nationwide
Launch the very first Wire-Wireless N-Screen service, called "U⁺ Shoot & Play"

Develop an exclusive Tablet PC magazine editing solution

LG U⁺ Co-promote the tele-education business with "Korea National Open University"

Launch the first SNS called "wagle" & "placebook" among the Korea
telcos Launch the integrated banking app. called "money wing"

Office building's move to LG U⁺ Tower at Seoul Station

Secure 800MHz frequency band Create Post-telecommunication fund to secure future growth engine Provide fast downloading service of Korean SAT Lecture from EBS (Education Broadcasting System)

Commercialize School-specific IPTV called "myEdutv" Release free online e-photo book service

Launch "OZ Smart Payment System" providing voice call, data communications and SMS messages simultaneously Establish "so called" a "Blue Board" for both better communication system and brining about technological innovation

Release "Oz Gift" that allows users to give presents to their people in anywhere and every time

Start a "smart spam blocking service" with a strengthened technology to filter SMS messages. Found a unification of LG Telecom

Received the approval for the merger of LG Telecom, LG Dacom, and LG Powercom at an extraordinary general shareholders meeting
Released a discount program which? guarantees the price for a certain period? in-place of offering mobile phone subsidies
Donated 2,000 mobile phones that can read books to LG Telecom customers who are blind