I have thought deeply about what we should do to become the undisputed leader of our industry. When there exists no differentiation between three telecommunication companies in terms of devices, prices and distribution, what could be our unique weapon?
The answer was very near: It is our employees who are working hard in the field. The field tells us everything. I found the answer when I recently listened to an employee of a branch office. He said to me that, “I had always hoped to hear from the customers that they subscribe to LG Uplus because they love it, and not merely because of the low fees, convenient services or devices.” It was the moment that my belief that “we must have good products, prices, marketing and distribution to win” was overturned. Our weapon is in the field where customers are met and their trust is earned. ‘The company earning trust and winning confidence’ and ‘the company that is known for its sincerity’ is what LG Uplus is aiming for. The day when customers say “because it’s LG Uplus” will be the day we become the undisputed leader of the industry.